Unilever only considers an ad to be complete when all of it is viewable; when a user willingly clicks it to play; when at least half the ad plays, and … Read the whole story
In addition to its holiday ad campaign, the "Dress Normal" spots filmed by Sofia Coppola, the company says its Banana Republic is an Instagram … Read the whole story
With its slice of the pie still dominant but declining, Pizza Hut yesterday announced what the newly promoted David Gibbs called "one of the … Read the whole story
Expanding on a partnership first struck just over one year ago, programmatic video ad platform Videology users can now use LiveRamp, a data on-boarder, … Read the whole story
Democratic lawmakers, consumer rights groups and other net neutrality advocates are cheering the news that President Barack Obama publicly called on the Federal Communications … Read the whole story
That's according to a new Razorfish report which found that half of Americans will do almost anything to avoid seeing ads. The study covered … Read the whole story
MEDIA Agency of the Year: HUGE OMMA Digital Agency of the Year: 360i Holding Company of the Year: Mediabrands Social Agency of the Year: … Read the whole story
Many companies are delivering technology that helps address key challenges faced by publishers and advertisers, while some are creating additional friction and inefficiency. Understanding … Read the whole story
The value of video in digital marketing is growing as video consumption continues to rise across channels and connected devices. Once content creators begin … Read the whole story
If you think about it, marketers today simply can’t win when making a smart decision about where to place their ad budgets. TV used … Read the whole story