A blogger on the British Econsultancy.com site makes the point that watching a TV ad at all is getting to be a rare feat because viewers use commercial breaks to … Read the whole story
Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT … Read the whole story
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 49, and home meal preparers in particular. It's appearing initially in Ohio and … Read the whole story
GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story
"We polled our social media followers for their favorite Thanksgiving foods, and we're destroying their least favorites," Matt Gentile, Century 21's director of social … Read the whole story
Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow … Read the whole story
Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that … Read the whole story
While mobile has changed how people shop, it doesn't mean retailers have kept up with the transformation. And shoppers aren't stopping there, with ever … Read the whole story
Twitter has opened up its archives so users can now search every tweet ever made, giving them access to the more than half a … Read the whole story
At the recent OMMA Audience Targeting conference, I moderated a panel on using data and analytics to more effectively reach audiences on TV. It … Read the whole story
"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I … Read the whole story