The combination of ease-of-use and maniacal need-to-know has resulted in some stunning stats for the brand new NFL Now, which apparently is far more successful as a smartphone tool than … Read the whole story
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
Sellers of inventory are the industry participants who have to take the lead in continuously looking for solutions to the problem of ad quality. … Read the whole story
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access … Read the whole story
To the disappointment of net neutrality advocates, it looks like the Federal Communications Commission will put off a decision on net neutrality until at … Read the whole story
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 49, and home meal preparers in particular. It's appearing initially in Ohio and … Read the whole story
ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- … Read the whole story
Programmatic video ad platform Videology on Friday announced the appointment of Tim Castree as managing director, North America. Castree joins the ad tech firm … Read the whole story
"Conversations With Tomorrow" is a new video series from Alger. Alger plies its trade in the asset-management sector, which generally can't be bothered with … Read the whole story