The founder and COO of Wywy envisions a year ahead in which second screen and OTT viewing, and all the rest, begin to come together with consumers and gets measured … Read the whole story
Traditional TV viewership continues to decline -- most dramatically among younger viewers, specifically those 18-24. Magna Global says this narrow target of young viewers … Read the whole story
A little less than half the country, 49%, has DVR time-shifting technology, according to Nielsen. The number has barely moved in the last few … Read the whole story
U.S. advertising will see a slight improvement in 2015 from 2014 -- but not by much. The Internet will continue to climb, while TV … Read the whole story
First off, the sky isn't falling, and TV isn't going bye-bye. However, the market continues to shift ever closer to digital, and smart brands … Read the whole story
"People en Espanol" has launched a new twice-weekly online video program, "La Esquina" (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity … Read the whole story
TubeMogul this week launched a self-serve software platform for programmatic TV ad buying. The company partnered with major programmatic TV supply-side platforms (SSPs) including … Read the whole story
American Family Insurance, together with Mindshare, on Thursday announced a cross-screen video ad campaign that will use programmatic ad technologies to target audiences. Read the whole story
Mobile ad budgets to triple over the next three years to make up half of all ad spend, or around $20 billion. That means … Read the whole story
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SSP) recently acquired by Facebook, to help its local stations monetize their respective … Read the whole story
It has been an ugly year for sports governing bodies. Read the whole story
Americans reach for different alcoholic beverages on different occasions, according to new research from The Harris Poll. Beer is the top choice and is … Read the whole story
I've never warmed up to NPR's offerings, despite the urging of family and friends to give them another chance. "Wait Wait...Don't Tell Me!," "A … Read the whole story