Anew PwC report notes ominous declines among younger would-be subscribers to cable and big leaps in the number of people buying Netflix or Amazon Prime, from all ages. The funny … Read the whole story
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates … Read the whole story
Twitter. Agency-advertiser dynamics. Personalization. Here's what seven members of the Association of National Advertisers believe are the trends that bear watching in 2015. Read the whole story
"We chose Patrick Warburton because we felt he was a perfect fit for the 'control enthusiast' character based on previous characters he has played … Read the whole story
According to advertising agency thought leaders who participated in a panel at the December 4 members-only Digital Content Next Mobile Day, 2015 is the … Read the whole story
From major ad buyers shunning open ad exchanges to the subsequent rise of programmatic direct technologies and private marketplaces, a lot has happened in … Read the whole story
Toronto-based independent healthcare digital marketing agency Klick Health appears to be winning the YouTube view count competition when it comes to agency holiday messages. … Read the whole story
It's no secret that viewership of branded video is on an upswing. Average viewership of the top 10 branded video campaigns increased from 69.4 … Read the whole story
For today's exercise, then, I set out to find a piece of brand video whose approach to the upcoming holidays might be described as … Read the whole story
As North America CIO, Michael is responsible for IT delivery in North America. From authorizations to dashboards to human resources to finance, he will … Read the whole story
Several former Microsoft executives at startup Parllay will roll out technology that moves brands past limitations on Facebook and traditional Web sites, and toward … Read the whole story