When the IAB said advertisers and publishers will just have to deal with a 70% viewability standard until the problem could be solved, you might have guessed some would say … Read the whole story
With the shutting down of the rebranded GetGlue, we are reminded of two failed mobile models -- and that freedom and power are the … Read the whole story
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
Make a racist comment? No problem. Post something embarrassing to your company's Twitter feed? That's a net positive. Comment on a celebrity's talent? No … Read the whole story
The #DoubleTip effort is an extension of the brand's "West of Expected" campaign from ad agency Venables Bell & Partners, which encourages enlivening daily … Read the whole story
It's time once again to ponder the future of YouTube -- the dominant video platform that has laid waste to all comers, from Revver … Read the whole story
While Facebook's penetration rate among teens remains high, it may be starting to slip, as yet another study suggests teens are leaving Big Blue … Read the whole story
It would be a mistake to expect shoppers to go all 2004 this holiday, says James Russo, Nielsen's SVP global consumer insight. In this … Read the whole story
The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story