YouTube parodist Shane Dawson has a problem with Taylor Swift--and Sony. The music publisher arm of Sony convinced YouTube to remove Dawson's parody version of Swift's "Blank Space." Sony argues … Read the whole story
Aviate, a mobile home screen application owned by Yahoo, now allows Android smartphone owners to search for contacts or apps installed on their device, … Read the whole story
Corroborating other reports detailing programmatic's widespread use, Undertone has released survey results showing that over 80% of publishers, agencies and marketers have all executed … Read the whole story
DirecTV continues to bolster its digital Spanish-language offerings with the debut of Yaveo (from ya veo, "Now I see"), a new over-the-top streaming video … Read the whole story
For a brand, getting around people who vibrate -- people who spur conversations outside their field -- can mean tapping into an archetypal current … Read the whole story
That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. … Read the whole story
Compared to organizations in the retail, communications and financial services sectors that are gaining noteworthy value from advanced analytics, it is arguable whether consumer … Read the whole story
In the hours preceding the midnight masses, Christmas Eve is anything but a "silent night" on TV. This year, the prime-time schedules on the … Read the whole story
The question always asked about "programmatic TV" -- other than whether it deserves to be called "programmatic" and should instead be called "data-driven" -- … Read the whole story