Amazon Instant Video, which trots out series pilots and then invites viewers to give an opinion of them, has begun showing a new batch of seven new programs, including "The … Read the whole story
Nescafe tracked an 8,162% increase in digital engagement as a result of a massive single-day growth in its Facebook fan base. Nescafe now has … Read the whole story
Oh, this is just too funny. Those cocky youngsters over at Snapchat are holding firm on their asking price of $750,000 for one day … Read the whole story
Most Americans aren't likely to ever meet - let alone eat - a Weetabix. But that doesn't mean you can't say 'ello to its … Read the whole story
There has never been a better time to be a fan of the NFL if you seek interaction with the players and your peers, … Read the whole story
Teads, a supply-side platform (SSP) for video advertising, this week announced it has raised $30 million in funding, with half ($15 million) coming in … Read the whole story
No, there is nothing new about the brand ambush - capitalizing on an event without paying for TV time or sponsorship. Nike has built … Read the whole story
Tremor Video, a programmatic video ad tech company, on Wednesday announced the launch of a supply-side platform for video. Tremor claims that over 40 … Read the whole story
As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That … Read the whole story
At the risk of beating a dead horse, Millward Brown has released its own set of 2015 predictions. The research agency reserved several of … Read the whole story
Programmatic has one major trend for 2015. Stop allowing brands to pay for clicks from bots and deliver ads that are actually viewed by … Read the whole story