On the one hand, a lot of politicians know nothing about using social media and streaming video. On the other hand, President Obama seems to get high marks just for … Read the whole story
Yahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the launch of a new analytics hub called "BrightRoll insights." The dashboard will give … Read the whole story
NBCUniversal will look to promote its TV Everywhere efforts with an 11-hour free trial around its Super Bowl XLIX content. Without logging in, consumers … Read the whole story
Key over-the-air TV real estate has received heightened attention over the past few days. On the heels of Monday's announcement of a local TV … Read the whole story
Marriott Hotels is loaning miniature video cameras to guests at select properties to help them better capture their vacation memories. Guests are encouraged to … Read the whole story
Will the world ever get tired of watching David Beckham get dressed? H&M doesn't think so, and is unveiling its latest collaboration, called Modern … Read the whole story
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story
Amazon's leap into the movie business shows that content always has been king, even when it seemed like distributors held the aces. On the … Read the whole story
What is cool? As marketers we are always trying to pinpoint that ephemeral and often intangible "it factor." Hard to define, and embodied by … Read the whole story