CEO Jason Kilar is betting that sufficient millions of users will pay $2.99 a month to get a chance to see content (with some ads) in a three-day exclusive window … Read the whole story
A marked slowdown in the last quarter of 2014 occurred in the U.S. advertising market. National broadcast TV spending was down 2% to $4.8 … Read the whole story
While last week's report from Nielsen found implicit value in TV ads for Millennials, a new report from Elite Daily says digital and social … Read the whole story
Game time lets brands capitalize on product-related search terms in the weeks and days leading up to the Super Bowl. Some 70% of game-related … Read the whole story
The idea, says the organization, is that Americans leave some 500 million vacation days every year unused. In the campaign, Costa Rican animals warn … Read the whole story
Desktop PC users and zombie fans, get ready to play FIVE MINUTES, a live-action game that combines the zombie apocalypse and product placement. Players … Read the whole story
A rocketing stock price for Netflix -- up 14% in after-hours trading to just under $400 a share on Tuesday, just after releasing its … Read the whole story
The new year brings a big, new project for many CPG marketers: the annual task of strategic planning. And in today's retail marketplace, where … Read the whole story
Advertising innovation is increasing at a quick pace, but could the answer to long-lasting consumer engagement already be sitting right on the shelf? Read the whole story