A new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015," uses Nielsen and comScore data to conclude that of the 175 hours an average American spent watching something … Read the whole story
"AOL Rise" -- a new, mini-newscast aimed at mobile users -- started this morning, and it pops up hourly from 6 to 9 a.m. … Read the whole story
The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state … Read the whole story
Why so serious, football fans? #Deflategate drama getting you down? Old Spice has the answer: It has released its Pre Super Bowl ad, the … Read the whole story
Last week I spent time with a number of senior media agency execs from several different markets, and discovered that their challenge is daunting. … Read the whole story
Lexus released its Super Bowl commercial for the new NX, driving a 2,037% increase in digital engagement and a spot in the top 10. Read the whole story
When it comes to America's most promising companies, the ad tech landscape is not being overlooked. A handful of programmatic ad companies were included … Read the whole story
The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are … Read the whole story
I remember visiting my grandparents as a child for two weeks each summer. As I grew older, I watched them transition from their working … Read the whole story
Recent research shows that traditional TV still dominates overall video media -- in usage and program investment. Of the total average monthly time spent … Read the whole story