The Viacom unit announced it would start a standalone Nickelodeon OTT service this year, joining HBO, CBS and more. It's simply taking its business where Nickelodeon's customers are, but its … Read the whole story
Although consumers are interested in the new proposed stand-alone TV services, one report suggests it won't start a wave of mass cord-cutting -- but … Read the whole story
Football should involve two groups of people on a field, drunk, and beating the holy crap out of each other with deflated footballs, until … Read the whole story
Although some research suggests that TV marketers held back on revealing their actual Super Bowl commercials before the game, online activity around associated Super … Read the whole story
If you aren't aware, there's a big football game this weekend. And, as is the custom, the talk about the commercials is just about … Read the whole story
The sweaty young 'uns who tire-flip, mud-pit swim, rope climb and handstand-walk through the new "Be More Human" campaign may be hard-bodied. But Reebok … Read the whole story
It is Super Bowl week. There are lots of ads. Several of them feature celebrities. I'd like to talk about marketing-evasion. Read the whole story
Mondelez International, the CPG giant, is helping push the programmatic TV industry forward in a big way. Mondelez brands Oreo and Ritz are set … Read the whole story
For the ad industry, the planning period leading up to the Super Bowl is an exciting time -- practically a showroom for creativity, ad … Read the whole story
No company has more invested in the Super Bowl than PepsiCo, and that is reflected in planning that begins years in advance. This year, … Read the whole story
Another stand-alone digital video service will be launched by a traditional TV media company: Viacom will start one for Nickelodeon in February. Viacom wouldn't … Read the whole story