YouTube Kids, the new app coming Monday, is interesting in itself, but it seems it could be the start of a bigger move to create YouTube apps for lots of … Read the whole story
As native and programmatic converge, the Interactive Advertising Bureau officially released OpenRTB 2.3 native ad specifications to spell out how marketers should buy and … Read the whole story
Nearly four times as many agencies expect to spend the majority of their digital video ad budget via programmatic in 2015 compared to 2014, … Read the whole story
The Academy Awards ... time for us to marvel at the red-carpet spectacle of size 2 actresses shoehorned into impossibly complicated dresses. Aware that … Read the whole story
Bior's latest push behind its pore-gunk-suction strips, the "#StripwithBiore Challenge," tries so, so, so hard. The brand has been inserting the ever-so-whimsical double entendre … Read the whole story
Is Google's newly acquired kid-app company Launchpad the foundation for YouTube's child-friendly service? The free app, aimed at making the search for online videos … Read the whole story
To be frank, TV Everywhere may be just TV Somewhere. In any event, it isn't ubiquitous; not what traditional TV executives want to see … Read the whole story
Nickelodeon has given it the cutest twist ever, with adorable little actors reading from the works of some of the greatest. There's Maya Angelou, … Read the whole story
Since the dawn of TV, ad buyers and sellers have, for the most part, been transacting on the opportunity for an audience to see … Read the whole story
Consumers who are suing Hulu for allegedly violating their privacy are asking the judge to reject the company's contention that it didn't know that … Read the whole story
It's probably safe to say that Lenovo's decision to bundle notebooks with an adware program hasn't gone according to plan. Starting last September, Lenovo … Read the whole story
With lots of different TV screens and devices out and about, there are many ways to access video -- especially when it comes to … Read the whole story