YouTube stars are much more influential for 13-17 year olds than TV or movie stars, and that attitude seems to stick even as they age, says a new study from … Read the whole story
Digital ad measurement firm Integral Ad Science on Wednesday announced it has acquired Veenome, a video ad measurement firm. Terms of the deal were … Read the whole story
A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplace, a "programmatic direct" marketplace of sorts that allows advertisers and publishers to … Read the whole story
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and dirt racing are the stars of a new campaign by Harley that includes … Read the whole story
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. … Read the whole story
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive … Read the whole story
Sites that contain a hefty amount of fraudulent traffic, naturally, give advertisers little bang for the buck. But new research suggests that's not just … Read the whole story
As an email marketer, you know that getting mobile right is essential for an effective digital marketing program. But maybe your boss still isn't … Read the whole story
Sorry, it's true. Most brand marketers -- especially in search -- are not mentally ready for the Internet of things, and their company's infrastructure … Read the whole story