It would seem cable operators should be scared subscribers will start cutting those cords left and right, on the heels of the HBO Now streaming service announcement, But The Diffusion … Read the whole story
If you would have told me a decade ago that a show like "Pretty Little Liars" would be a hit among Generation Z, I … Read the whole story
The firm found Paola Celis and Karla Celis, two relatively unknown YouTubers who live in Mexico. Honda brought the sisters and their families to … Read the whole story
Language certainly matters. In recent industry conversations, I perceive a hesitancy to use the word "programmatic" in the emerging T/V supply-side space. Instead, I … Read the whole story
The film studio and its agency are leveraging the many millions of fans who follow the stars of the "Fast and Furious" franchise to … Read the whole story
The video comes to us from Michael Rapaport, an actor who occasionally reminds us that he hails from New York City and that his … Read the whole story
The American Egg Board launched an online video starring Kevin Bacon spicing up a housewife's scrambled egg breakfast. Talk about the perfect spokesman. In … Read the whole story
When, in December, 2013, The New York Times announced plans for advertising platform Paid Post, it prompted concerns among editorial greybeards at the Grey … Read the whole story
The sponsorship focuses on sustainability, and revolves around what one can expect will be Toyota's lineup of hybrid and electric passenger cars; urban vehicles … Read the whole story
One international TV study says TV Everywhere may have been misnamed. Viacom International Media Networks found that 51% of viewers are not that concerned … Read the whole story