Rich Greenfield, analyst for BTIG LLC in New York, predicts that cable companies will all begin offering OTT packages as online viewing gets more and more popular and services like … Read the whole story
TV advertising on forthcoming over-the-top services could represent about half of all TV advertising in five years. The Diffusion Group says that by 2020, … Read the whole story
These days, when a brand announces their decision to target Millennials or teens, upping digital ad spending is usually a big part of their … Read the whole story
TV consumers are spending more for paid, subscription Internet video, including over-the-top TV services. For the average U.S. broadband consumer, Parks Associates says, spending … Read the whole story
More than half of all impressions are never seen by humans, resulting in millions wasted on ad spend. While advances in digital ad targeting … Read the whole story
While its popularity may have wobbled somewhat over the last two years or so, Facebook is still the most popular social network among teenagers, … Read the whole story
"Between them, the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our … Read the whole story
"Pulp Fiction" had many great scenes between Jules and Vincent in Quentin Tarantino's classic film. In the above scene, Vincent, played by Travolta, talks … Read the whole story
Netflix has been in the news again this week, with its CEO making the case for a "Netflix Global" service where all content is … Read the whole story