According to some research nearly a third of YouTube's users employed an ad blocker last month. but other research notes that among all Internet users, 61% are "completely against" advertising … Read the whole story
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics … Read the whole story
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted … Read the whole story
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
When it comes to determining whether TV viewing is shifting, I much prefer to rely on Nielsen data and its Total Audience Report than … Read the whole story
Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story
This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global … Read the whole story
Last week at the National Association of Broadcasters' annual convention in Las Vegas, the past and future were brought into sharp relief at the … Read the whole story