At its NewFront presentation, it announces a formal relationship with Starcom MediaVest to identify emerging artists, and unveils a new branded entertainment arm. And, oh yeah, it introduces its new … Read the whole story
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, and digital video viewing across … Read the whole story
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising … Read the whole story
Out of the billions of digital video ad impressions measured each year, about one in four are presented below the fold, muted or stuffed … Read the whole story
In the digital media era, magazine publishers are also video networks, and one of the biggest publishers is aggressively expanding its programming offerings. At … Read the whole story
As director of digital engagement and social media at CDW, Lauren McCadney realizes that she has to see the world differently and tell stories … Read the whole story
On the heels of its merger deal ending, Time Warner Cable showed improved revenue -- and somewhat surprisingly, an increase in video subscribers in … Read the whole story
Here's a breakdown of the some of the latest, greatest video ads out there today: Read the whole story
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
YouTube vlogger John Green told a room full of advertisers at NewFronts last night that they're in danger of becoming irrelevant. YouTube's Brandcast event … Read the whole story
The multimillion-dollar cost of building and maintaining a programmatic platform could slow industry growth for those that lack the funds -- and may force … Read the whole story