YouTube and many of its most successful multi-channel networks are often NSFW and for that matter, not suitable for school, or a smartphone in public, or a OTT connected TV … Read the whole story
How often do you watch a video ad to completion? One study found that 60% of viewers never make it to the end of … Read the whole story
Global over-the-top revenue is on a fast track for massive growth in the next five years. TV and video revenue from OTT services around … Read the whole story
Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story
According to a new survey by the Interactive Advertising Bureau (IAB), "Mobile Video Usage: A Global Perspective," 30% of total respondents said they watch … Read the whole story
As Twitter searches for a new leader, the company continues to roll out fresh features. Now, native videos, Vines and GIFs will play automatically … Read the whole story
The Guardian U.S. is joining forces with The John S. and James L. Knight Foundation to launch a news innovation lab focusing on the … Read the whole story
Omaha Steaks launched a sweet, brand-free video that pays tributes to dads on Father's Day. While seated next to their dads, kids describe their … Read the whole story
In an effort to push for new 4K TV standards worldwide, Samsung Electronics has struck a deal with local TV station digital initiative Pearl … Read the whole story
For TV consumers, the ideal new digital a la carte TV service isn't getting hundreds of traditional TV channels -- more like a dozen … Read the whole story
Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months … Read the whole story