Omnigon's new software, BracketPro, will now make it possible for sports networks and all kinds of publishers to let users weigh in on "best-of" subjects. It lets them vote using … Read the whole story
Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook … Read the whole story
Native is under trial as four in ten people use ad-blocking technology -- which means brands need to get in the content game -- … Read the whole story
U.S. TV homes with subscription video-on-demand services -- and overall SVOD revenue -- will rise to nearly 60% in five years. SVOD revenue for … Read the whole story
It's no secret that advertising is really going geeky on us but the extent to which technology has been overtaking the industry is the … Read the whole story
SpotXchange, a supply-side platform (SSP) for video advertising, on Monday announced the appointment of ad tech veteran Leon Siotis as managing director, UK and … Read the whole story
Storytellers are familiar with making stories for the big screen and on television, but what happens when the screen shrinks to a size that … Read the whole story
Cell phones were allowed onto golf's U.S. Open course this year, but Meerkat and Periscope streaming were not only prohibited but policed online. So … Read the whole story
Inspired by the example provided again and again by live sports, the TV networks are trying to figure out how to apply the sports … Read the whole story