New research from Conviva says 42% of binge viewers who have a bad experience trying to binge--lousy playback, hard to find content, that sort of thing--give up on the series … Read the whole story
Big TV screens are still the dominating preference for overall viewers over other devices -- but increasingly far less so for young viewers. But … Read the whole story
The Internet is now the second largest form of advertising. Why do advertisers still think the 30-second spots they run on TV will work … Read the whole story
Effectively connecting online and offline retail experiences remains a weak point for Facebook and its brand partners. That's why the social giant is so … Read the whole story
As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage … Read the whole story
Siding with Google and Viacom, the U.S. Chamber of Commerce is asking an appellate court to throw out a lawsuit accusing the companies of … Read the whole story
T-3's ingenious "hands-free Tinder" app will use Apple Watch's heart-rate monitor to find matches triggered by a quickened heartbeat. Get ready for the emotion-based … Read the whole story
The rate of growth in tablet devices has slowed in recent years and is now going into reverse, according to a new forecast from … Read the whole story
The term "eSports" - like the terms "millennial," "live-tweet," or "binge-watch" before it - is one whose usage no longer requires a definition. This … Read the whole story