ZenithOptimedia today announced, to the utter surprise of nobody this side of Leslie Moonves, that the number of people watching "conventional" TV will peak this year as online video overtakes … Read the whole story
The decline of linear TV viewing is in direct correlation with the increasing quantity and quality of content available online, both from short-form platforms … Read the whole story
NBCUniversal is hip to what the kids are doing nowadays, daddy-o: it's all happening on the Internet, and it wants in, baby! Toward that … Read the whole story
"The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal … Read the whole story
The sizable round raised by digital media measurement and fraud detection firm Integral Ad Science shows that investor interest in ad tech has not … Read the whole story
Chicago-based 4C, a data science software company, has acquired Netherlands-based Teletrax to connect digital ads with television broadcasts, to simultaneously serve the brand's advertisements … Read the whole story
In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the tale … Read the whole story
Microsoft plans to begin stop serving Content Ads on Microsoft, Yahoo and its network of Web sites in the U.S. as early as August. … Read the whole story
Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search … Read the whole story