Apple next month will introduce a new AppleTV model that will fully integrate the iOS operating system and may do things like let Siri be your remote. It will also … Read the whole story
Mobile video viewing habits are shapeshifting daily, and so is consumer behavior with ads on these platforms. Advertisers are testing a range of formats, … Read the whole story
The native ad platform introduced Wednesday allows marketers to create the ad once and integrate the branded content across its network of sites -- … Read the whole story
Don't expect the video/TV marketplace to evolve into the kind of openly biddable marketplace that display has developed with open RTB. That was the … Read the whole story
Google has partnered with TP-LINK to launch the home router OnHub, a different kind of device to keep search and display ads and YouTube … Read the whole story
A report out this week indicated that TV networks experiencing ratings declines this summer are eyeing the addition of even more commercials to try … Read the whole story
More marketers are about to have access to Teads' "outstream" video ad unit via programmatic thanks to a partnership the company has struck with … Read the whole story
From a purely financial perspective, Snapchat didn't exactly clean up in 2014. Rather, the messaging startup lost $128 million on about $3 million in … Read the whole story