At a time that "mobile first" is the rage, the new app from the L.A. Galaxy soccer franchise could be a refreshing change--a video source designed for larger screens only, … Read the whole story
Expanding the reach of its mobile ad partners, Twitter debuted a new version of its Publisher Network on Thursday. The Twitter Audience Platform, as … Read the whole story
The good news is that the advertising industry loves ad tech and has found plenty of applications for it. The bad news is that … Read the whole story
Virool, a programmatic video ad platform, on Thursday announced it has expanded into the Canadian market. To help the company in the new region, … Read the whole story
One of the weirder projects spawned by the democratization of space flight is Mars One, an independent program that seeks to send human colonists … Read the whole story
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that … Read the whole story
The native ad platform introduced Wednesday allows marketers to create the ad once and integrate the branded content across its network of sites -- … Read the whole story
On Monday, "The New York Times" ran something of a rant in the business section about the impact of social media on quality journalism, … Read the whole story
Although Viacom's ratings troubles seem to be focused on their programming issues, other networks have seen declines for kids TV content in looking at … Read the whole story