Referring to ad buys on YouTube and Facebook in particular, WPP's Sir Martin Sorrell said an unnamed client suggested "it's all overplayed and that the video focus and the value … Read the whole story
Most video streaming continues to come from a small number of TV homes -- and nearly 80% of that content comes from licensed TV … Read the whole story
WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentrak and comScore joining forces to develop better measurement and verification of online … Read the whole story
Burger King is proposing that arch-rival McDonald's join it in a one-day cease-fire by opening a pop-up shop in Atlanta on Sept. 21 to … Read the whole story
Hulu on Tuesday announced it will begin selling some of its premium digital video inventory across all of its platforms -- including desktop, mobile … Read the whole story
Everyone likes to feel special. And delivering that all-important personal touch to consumers has always been a great way to generate loyalty and drive … Read the whole story
Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-feed video service Story today, called Story 2.0. The first version of Story, … Read the whole story
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story
The company's top forecaster -- Adam Smith -- provided some headline numbers for 2015 ad spending from a forthcoming new report during a conference … Read the whole story
Connected TV homes continue to make gains in the TV marketplace. Now 45% of TV sets sold in the U.S. are connected TVs -- … Read the whole story
Rovio Entertainment, the maker of mobile game "Angry Birds," announced today that it will lay off up to 260 employees. "Angry Birds 2" had … Read the whole story
Total magazine audiences grew again in July, according to the latest Magazine Media 360 Brand Audience Report from the MPA - The Association of … Read the whole story
The Wall Street Journal has launched a new mobile-only app for the iPhone, "What's News," providing a digital version of the news-at-a-glance feature from … Read the whole story