A study from YuMe concludes lots of us are just streaming TV shows, or researching them, or using online services to discover when they're on, or binge-watching. Read the whole story
Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection … Read the whole story
WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed … Read the whole story
MediaCom USA has raided a key executive from rival ZenithOptimedia's U.K. operations to serve as its new chief client officer. Tom Cijffers joins from … Read the whole story
Music industry business was tepid in the first six months of the year. Overall music retail value slipped 0.5% to $3.17 billion, with total … Read the whole story
Adelphic, the mobile-focused demand-side platform, is expanding its video footprint through a new partnership with Opera Mediaworks. Adelphic is now the only brand-focused DSP … Read the whole story
The power of traditional television has always been conveyed in three little convincing words used for ages by CMOs, agency media strategists and creatives … Read the whole story
An Evercore ISI Group study of 866 millennial men and women showed that while the younger generation watches most of its video online, they … Read the whole story
Every so often a news event comes along that seems bigger than the news it is actually making. That's the way I feel about … Read the whole story
Are you more a "color" commentator or a play-by-play person? Do you find yourself surfacing random pieces of trivia about the athletes you're looking … Read the whole story