Virtually every panel at Advertising Week gets down to being about the future of mobile -- although the present seems confusing enough. Read the whole story
It seemed just a matter of time before Google would unify its services allowing brands to target advertising across Gmail, search on google.com and … Read the whole story
Facebook bought Oculus. Its goal is to control the world you experience while wearing a pair of modified ski goggles. Mark Zuckerberg is stoked. … Read the whole story
According to Magna Global's just issued report, programmatic ad spend will account for about a third of display and video expenditures this year -- … Read the whole story
Everyone's been talking about Facebook challenging YouTube in the digital video space - but Facebook still has a lot of catching up to do. … Read the whole story
Allstate Foundation Purple Purse, a public awareness and fundraising campaign, is aimed at creating long-term safety and security for domestic violence survivors. The purse … Read the whole story
Google is beholden to the ad industry and must bear the burden of putting into place processes that attempt to filter and remove invalid … Read the whole story
Tech-driven marketing has its pluses, but at the Bloomberg Market Leaders panel at Advertising Week, one speaker highlighted the other side -- intrusions that … Read the whole story
Native is still one of the most trusted channels -- but trust in the ad format that all are hoping will make up for … Read the whole story
Verizon is making a huge bet on go90, an ad-supported mobile entertainment app that will offer a wide variety of video content, including a … Read the whole story