Altogether programmatic ad buying of display ads will surpass traditional direct sales this year, accounting for about 3 out of every 5 digital dollars spent. Read the whole story
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
The proportion of American adults who use social networking sites rocketed from 7% in 2005 to 65% today, according to Pew Research Center, which … Read the whole story
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate … Read the whole story
Celebrity sells (or so read the headline of today's DUH Daily) and attention-craving brands are more desperate than ever to sidle up to any … Read the whole story
With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing … Read the whole story
With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite … Read the whole story
Omnigon, the New York based sports and entertainment digital services firm, and the Swiss-based Infront Sports & Media marketing company have announced a strategic … Read the whole story
That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get … Read the whole story
Ad agency employees are not the only ones suffering from age discrimination in the marketing space. Brands do too. Read the whole story