In three videos targeting the U.S., Russian and Indian market, Lenovo hypes its PC with YouTuber influencers. It's a pretty subtle sell. Read the whole story
The cost to the ad industry of consumers using ad blockers to protect themselves from digital malware is $781 million, according to findings released … Read the whole story
Video viewing, consumption and ad spend all point north. Yes, that's a huge oversimplification -- intentionally so. But as the industry heads into the … Read the whole story
Forrester ranked Videology, as well as TubeMogul and The Trade Desk, as leaders in its Wave report, an evaluation of video advertising demand-side platform … Read the whole story
Picture this: a superstar athlete enters the arena to thousands of screaming fans, millions more watch at home, legions following along on second screens … Read the whole story
Ad technology firm Undertone has been acquired by Perion, a publicly traded Tel Aviv-based global marketing tech firm for $180 million in cash. The … Read the whole story
A bigger part of my world is becoming ad-free. My TV viewing is probably 80% ad-free now. Same with my music listening. Together, that … Read the whole story
AOP figures are showing stellar growth for online video next to strong mobile growth, suggesting mobile video is the one to watch in 2016. Read the whole story
At the rate these live musicals on NBC are going, expect an audience in the mid-4 millions for "The Wiz" on Thursday night. Read the whole story