About the only thing more fantastic than Facebook's earnings announcement Wednesday was the reaction on Wall Street. About the only thing more fantastic was the coverage, most of which put … Read the whole story
For this year's upcoming Super Bowl 50, Snapchat is selling ads for brands that want to appear as part of its "Live Story" for … Read the whole story
Walled gardens are currently back in style but the Internet of things might change that.. Read the whole story
The heart of the FTC's guidelines is simple: Promotional messages are deceptive when they are not clearly identifiable by consumers as advertising. To accomplish … Read the whole story
2015 was a great year for online branded video, with huge viewership growth aided by Facebook's emergence as a major video platform for brands. … Read the whole story
To correctly attribute an install to an ad, several separate parties have to provide unbiased data to the attribution firm. Due to a lack … Read the whole story
For all the problems traditional linear TV has -- measurement issues and shifting TV content to new platforms/devices -- just look at the growing-even-more-complicated … Read the whole story
From Reddit to BuzzFeed to that new Vine celebrity that Millennials are talking about, a vast amount of the content produced online is designed … Read the whole story
Online video distributor FilmOn X is not entitled to a compulsory cable license that would enable it to stream TV programs, a coalition of … Read the whole story
Amazon's personal assistant Alexa makes her debut in Echo's first Super Bowl advertisement on Feb. 7, when the Carolina Panthers face off with the … Read the whole story