The YouTuber announced React World, inviting other "react" creators to license with them. They got a bad reaction to that idea. Very bad. Read the whole story
At the AMMA conference, Evan Spiegel, Snapchat CEO, stressed the growing desire for "visual storytelling" and creating an interactive video version of a magazine. … Read the whole story
What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so … Read the whole story
The football league is expanding its network TV games on Thursday night with CBS and NBC, airing five games each. Each network will pay … Read the whole story
Here is the lowdown on the real-time marketing tools that marketers can use during live events. Read the whole story
Nearly 10% of respondents in a survey for the National Retail Federation say Super Bowl spots make the overall telecast last too long. Almost … Read the whole story
Amazon is a disappointment. In the fourth quarter of 2015, it made a measly $482 million profit on sales of $35.7 billion. That's a … Read the whole story