Nielsen biometric research going back to the 2008 Super Bowl reveals that only a third of the ads featuring celebs either on screen or as voice overs get above average … Read the whole story
Super Bowl 2016 content will generate thousands of searches and more than two billion views in aggregate, per estimates -- not just ads, but … Read the whole story
Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While a lot … Read the whole story
Yahoo announced Tuesday an "aggressive-strategic plan" to narrow the company's focus on what it considers stronger businesses to fuel growth, drive revenue and increase … Read the whole story
Melanie Deziel is a branded content strategist, consultant and founder of The Overlap League, a newsletter and resource for practitioners that covers the native … Read the whole story
According to Health World, a non-profit dedicated to supporting and promoting comprehensive health and safety education, memories can actually affect taste. Recalling a positive … Read the whole story
As sports marketers, we're lucky enough to operate inside an enviable bubble within the larger broadcast media landscape. In 2016, while cords are being … Read the whole story
When over 100 million people shush each other and edge up on their seats during commercial breaks on Superbowl Sunday, they will expect to … Read the whole story
Even as more online sales happen through mobile phones, the major impact of mobile will be felt in actual stores. With bigger screen sizes … Read the whole story