The NFL will soon name streaming partners for a batch of Thursday night games next season. Expect some digital giant to overpay, wildly Read the whole story
The characteristics that define this generation are their inherent comfort with social media and video, in particular. Read the whole story
Facebook is bullish on the potential of video advertising, and its focus will likely drive even more brands into the video ad fray this … Read the whole story
Umpteen years into my "career," I believe I have sussed out my first-ever real-ish, zeitgeist-galvanizing trend - and it's a media/marketing one to boot. … Read the whole story
Says Lia Vakoutis, Adidas' senior director of global communications: "Our goal is to really focus on continuous rapid-fire creativity with strategically placed video on … Read the whole story
Questions show intent and drive queries on search engines. They also spark chatter on social sites, which makes timing for the release of content … Read the whole story
Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total … Read the whole story
With the Super Bowl only days away, advertising campaigns surrounding the event continue to take over the leaderboard. Kia, Snickers and Sam's Club all … Read the whole story