AT&T today announced Hello Lab, a year-long branding project that it will coordinate with Fullscreen and a gang of social media influencers. Read the whole story
Time Inc. will acquire the assets of Viant Technology Inc., a firm that describes itself as a people-based advertising technology company. Viant owns several … Read the whole story
Streaming on-demand services now reach a majority of U.S homes. About 57% of U.S. households subscribe to over-the-top services from Netflix, Amazon Prime or … Read the whole story
Integral Ad Science's Q4 2015 Media Quality Report found that the amount of purchased fraudulent inventory decreased in all four quarters of 2015. Read the whole story
"Rapt Media was created as a result of my frustration and disappointment with online video's inability to rise to its full digital potential," explains … Read the whole story
The campaign will begin on Feb. 11, starting with a "sizzle reel" announcing the sponsorship and a call-to-action to visit the brand's site to … Read the whole story
According to Investopedia, "smart money" is "cash invested or wagered by those considered to be experienced, well-informed, in-the-know or all three." Read the whole story
Ad revenue totaled $641 million -- an increase of 48% year-over-year -- with mobile ad revenue representing 86% of that total. Domestic revenue totaled … Read the whole story
When Louis C.K. streamed his new drama "Horace and Pete" last Saturday sans any pre-launch hype on his Web site, our greatest everyman comic … Read the whole story
Uber is the latest brand to join the club. Last week, they announced a new brand design and an unusual strategy to launch not … Read the whole story