A whole new world of cable set-tops, and a new set of Nielsen measurements, is leading to a technology that can be a personal guide. And data collector. Read the whole story
Instagram is replacing the "Like" button with view counts. The change is part of a larger effort to engage video creators and brands in … Read the whole story
Faced with dramatically slowing growth rates, Twitter is pouring resources into video-streaming service Periscope, according to co-founder and CEO Jack Dorsey. Read the whole story
In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a … Read the whole story
Digital media's consumption growth rate in the U.S. continued to slow last year, while the rate of decline in traditional media use (dominated by … Read the whole story
Somewhat echoing what senior TV and media executives have been saying during recent financial earnings calls, one veteran media analyst believes upfront deal-making will … Read the whole story
Brands have been gearing up their heart-filled marketing and filling shelves with red and pink. Millennials tend to make light of the holiday, which … Read the whole story
In a new campaign Traction reinforces Lenovo's reliability positioning with a two-minute "Downtime Drama" video showcasing in a funny way the pain and frustrations … Read the whole story
Ikea's Alia Kemet, who will speak at the ANA's Masters of Media Conference, March 2 - 4 in Hollywood, Fla., shares her guiding principles … Read the whole story
Every year the brand engagement and customer loyalty consultancy Brand Keys evaluates leading brands to determine which consumers are most emotionally engaged, because engagement … Read the whole story