Unruly co-CEO Sarah Wood thinks that a scene from "Downrfall" might have been a lesson about the power of memes for the ad business. Read the whole story
Gamers may debate their loyalty to Master Chief vs. Spartan Locke in Halo 5, similar to Google and Microsoft. When it came to promoting … Read the whole story
Some see over-the-top as the platform with the most potential for eventually enabling efficient, scalable, one-to-one targeting in the television environment, but there are … Read the whole story
Netflix is a sticky subscription video-on-demand service -- fewer of its customers cancel their monthly service than other top OTT services. Netflix has lost … Read the whole story
Charter has promised that it won't impose data caps for three years after it acquires Time Warner and Bright House, but Roku is concerned … Read the whole story
The House of Representatives passed a bill on Friday that could limit the Federal Communications Commission's ability to enforce net neutrality principles. Read the whole story
Will Netflix become the biggest TV network in terms of programming hours viewed in three years? Don't worry -- just yet. One projections has … Read the whole story
The Interactive Advertising Bureau announced it will hold a summit June 6 focusing on strategies for creating better user experiences and combating ad blocking. Read the whole story
While native advertising remains a relatively small percentage of overall digital media spending--it's estimated to reach $3.4 billion this year, according to eMarketer--many advertisers … Read the whole story
The new personalized "Videos You Might Like" feed is one of a number of features that Instagram is adding to its Explore section. Read the whole story