.A Moat-FreeWheel study says there is an " almost 38 percentage-point improvement for premium video in a key engagement metric Read the whole story
Looking for the new cable TV model, Amazon thinks it has the answer: Start up a group of video apps, similar to a traditional … Read the whole story
After two hours of Irish and Cockney gangsters in 1907 Birmingham, England, I stumbled upon what might be experiential marketing's core intrinsic benefit. Read the whole story
A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story
When politicians, committees, PACs and corporations want to reach voters across the country this year, Republican ad agency National Media comes up with the … Read the whole story
Taboola on Thursday said it has implemented its Full Page Personalization technology with RT (Russia Today), a global TV news network that broadcasts 24/7 … Read the whole story
In a new white paper, "Cross-Screen Planning," TubeMogul says the way marketers currently plan and buy media across screens is broken. In fact, depending … Read the whole story
BET announced nine new shows at its upfront presentation in New York on Wednesday. But the network is also emphasizing a planned relaunch of … Read the whole story