As streaming has become more mainstream, its content seems less innovative and more cookie-cutter. Read the whole story
The company announced three new long-form programs, and promoted its short-form news videos for their storytelling qualities, their appeal to Millennials and their availability … Read the whole story
I grabbed coffee with a girlfriend this week and she raved about a new restaurant in the Lower East Side of Manhattan called Charlie … Read the whole story
Fullscreen announced new organizational divisions at NewFronts, offered some new ad packages and said it will start an influencer-based strategy to get millennial parents Read the whole story
Partially in reaction to the agency's media buyers professing dissatisfaction with TV's dwindling ratings and its seeming inability to adjust rates accordingly, Magna Global, … Read the whole story
The #DineandDrink ad is being aired through June 19 on Millennial-centric programming on Adult Swim and ESPN, CBS's "The Late Show with James Corden," … Read the whole story
It may have not been the first with Chat Bots -- but Facebook is making up for lost time, and marketers should take note. Read the whole story
'The New Yorker' today unveiled its first augmented-reality cover. Triggered by the front and back covers of the magazine's annual "Innovators Issue," the augmented-reality … Read the whole story
Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit talking about himself to demonstrate what type of search targeting persona … Read the whole story
Shock Top VP Jake Kirsch said that the camp will bring to life the brand's messages of "living life unfiltered" and "embracing real talk … Read the whole story
It seems that every sporting goods company, sports property or activating brand has become a broadcaster. Much to the chagrin of the bean counters, … Read the whole story
Facebook is denying claims that it has an anti-conservative bias in its trending news postings, as alleged yesterday by Gizmodo in a story citing … Read the whole story
The multiplatform campaign includes TV, print and digital executions that highlight the vehicle's innovative new styling and advanced features while communicating how the 2016 … Read the whole story