These two streamers know their audience and get down to it at NewFronts. Whistle Sports has only been around since 2014, but it's clear they've exploited a niche with millennial … Read the whole story
The new Amazon Video Direct will compete with the professional side of YouTube and will give those creators and advertisers another place to present … Read the whole story
You have to wonder why it took this long for traditional TV to take a shot at YouTube's recent claim that "YouTube overall, and … Read the whole story
"Regular viewers" of original digital video programming have grown to 63 million in 2016 from 45 million over the past three years, according to … Read the whole story
Advertisers are flocking to Mode, a traffic and mobile magnet that's currently comScore's No. 10 digital media property, but it's absent from the NewFronts … Read the whole story
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
I've been saying for years that virtual reality (followed up by augmented reality) is the next great leap for media.But as we stand at … Read the whole story
High-end publisher Conde Nast is doubling down in its efforts to reach millennial consumers with the coming launch of a new social beauty franchise, … Read the whole story
An academic study conducted by researchers from the Arthur W. Page Center of Pennsylvania State University has found that native advertising may create negative … Read the whole story
At the risk of offending no one, Instagram on Wednesday debuted a new and supremely innocuous logo. Along with the new design, Instagram has … Read the whole story
This season of presentations has been going on since March 2. From digital companies to TV networks, they all have one similar goal: Getting … Read the whole story