You may associate WebMD with some of your own painful times, but at NewFronts it wanted to stress that really, it's a video site deeply into health, fitness and, um, … Read the whole story
Heading into the upfront TV market, overall TV viewership erosion stands at a modest 4% decline in April, an improvement over recent periods --- … Read the whole story
A week ago, the venerable law firm BakerHostetler announced a new hire, Ross. Ross is joining the bankruptcy department of the 100-year-old firm. Despite … Read the whole story
Expanding the scope of its video trade efforts, the Video Advertising Bureau will absorb the Cinema Advertising Council, the national trade association of in-theater … Read the whole story
GroupM has led the conversation about viewability. GroupM Chief Digital Officer Rob Norman spoke with "RT Blog" about viewability and what comes after it, … Read the whole story
Most agencies do some pro bono work helping non-profits that contribute to society. On Thursday, 360i launched a program designed to help all of … Read the whole story
While marketers are now realizing the importance of mobile apps, the adoption of programmatic buying for mobile app inventory has been relatively slow. Why? Read the whole story
The integrated campaign positions Allstate in a fresh and interesting way and will include celebrity "cameos." The first spot features comedian and actress Leslie … Read the whole story