If influencers are the way to a young consumer's heart, why not make a video creation platform that allows advertisers to use them easier? That must Read the whole story
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Street Journal's Web site can purchase outstream video ad formats within WSJ.com's article … Read the whole story
The days when marketers could strike the viral lode with their latest Facebook post, YouTube video or "tweet in the dark" are yesterday's success … Read the whole story
Growing OTT digital video services are forcing traditional TV companies to make major changes. But collectively, more needs to be done in order for … Read the whole story
Cannes Lions 2016 has come to a close, and the dust has settled on our industry’s biggest and arguably most productive (really) global marketing … Read the whole story
With so many different creative formats, including a plethora of video formats, can creative management platforms help scale the challenge of managing creative workflow … Read the whole story