Answer: To avoid ads! But that's an answer Facebook has decided to ignore. It will show you ads anyway. Read the whole story
Online ad revenues for local TV stations will continue to climb in the coming years -- but slowly, rising under a 7% share of … Read the whole story
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. Read the whole story
In a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named CEO of the media audience measurement giant, replacing Serge Matta, who moves to … Read the whole story
We need some new memes, some new topics of interest for the industry to grab hold of and beat into the ground on panel … Read the whole story
Walt Disney has announced two OTT initiatives for its powerful ESPN network group -- hoping to combat criticism the sports group might face when … Read the whole story
In this growing on-demand TV world, TV producer Ben Silverman says a TV program's "lead-in" is still a crucial component of promotion. "Lead-in still … Read the whole story
Cincopa released a new data visualization tool Tuesday that tracks customer engagement and reactions to videos included in content marketing campaigns. Read the whole story
TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable … Read the whole story
The world's largest sporting spectacle is upon us, and digital video advertisers are looking forward to seeing the rewards of the video ad campaigns … Read the whole story
The truth is that data does not deliver competitive advantage. In effect, it redefines and re-levels the playing field. Read the whole story