Turner president David Levy says it's smart to partner with digital brands that reach viewers cable networks are losing. Read the whole story
I have written previous articles about how marketers should be testing, learning and quickly iterating on platforms like Snapchat and Instagram to tell their … Read the whole story
About two-thirds of Internet users around the world tune into either short-form or long-form video-on-demand on a regular basis. That's the finding of a … Read the whole story
Progressive publishers know that social video is a crucial part of any cross platform content strategy. That being said, all video is not created … Read the whole story
Oded Napchi is CMO of HIRO Media, founded in 2006 first to enable legal peer-to-peer downloads for content providers. "We always wanted to expand … Read the whole story
Riding a southbound Amtrak train home to New York last Sunday night, I was asked by the passenger next to me about a whale … Read the whole story
I did something this week that perhaps nobody in history had done before Verizon's acquisition of Yahoo: I visited both AOL and Yahoo. Read the whole story
"Compared to other multi-channel platforms, cable companies have segued into other products. It's not just video anymore," Tony Lenoir, research analyst at SNL Kagan, … Read the whole story
AT&T AdWorks will now serve 60-second ads to nearly 14 million addressable TV households. Those addressable TV homes come from DirecTV; AT&T just completed … Read the whole story
The promotional effort for the new Netflix original series included a Los Angeles premiere of the show last month, in which Doner created stages … Read the whole story
The finding was disclosed today by 4As President Nancy Hill, in a guest column she penned for Campaign US that detailed a recent survey … Read the whole story