Bluetext, a digital marketing firm, is finding that there is a window of opportunity to serve business-to-business clients with virtual reality video projects. They're a good distraction on convention floors … Read the whole story
Ratings for this summer's Olympics are lower than those of the 2012 London Olympics -- yet according to NBC, the 2016 Olympics will be … Read the whole story
What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness … Read the whole story
Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks … Read the whole story
We've all heard of first and third-party data, the bedrock of the data-marketing landscape. Second-party data is a bit more obscure, but if the … Read the whole story
The bad news for Twitter keeps on coming. In the latest ding for the network, eMarketer is downgrading its growth forecast for U.S. Twitter … Read the whole story
It's no secret that the advertising business is being revolutionized by data and technology. However, data is not just a matter of gathering information. … Read the whole story
AOL's resident digital profit David Shing talked with "Search Marketing Daily" during a recent trip to Los Angeles about the trends that brands and … Read the whole story
Twitter has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations disasters, but the … Read the whole story