A new report done by Nielsen Media Lab for HIRO Media challenges the idea that viewability, view-through-rate or player size have much to do with determining if an ad will … Read the whole story
Kantar Media's Campaign Media Analysis Group (CMAG) has named Steve Passwaiter as general manager to oversee post-convention political ad spend-tracking efforts. Read the whole story
About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis by Polar, a native advertising developer. … Read the whole story
Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, … Read the whole story
Making a connection with a brand through an emotional television ad and online video does more than make people feel better about the brand. … Read the whole story
The recent crackdown on influencer content and native advertising disclosures is not all that surprising. It a typical response to the burgeoning changes in … Read the whole story
Last week, an article from a trade headlined, "Is the Mommy Blog Dead?" went viral. The article has two perspectives on the question of: … Read the whole story
Think Snapchat's popularity is peaking? Think again. The creative messaging app is poised for at least two more years of double-digit growth, according to … Read the whole story