Odd, given their dominant brand in the gossip and show biz field, why People and Entertainment Weekly didn't get into the VOD space a lot earlier. Their new offering, called … Read the whole story
Rapid growth of digital video ads has some new evidence: Higher performance versus display, text and other digital media formats. Read the whole story
The proliferation of so-called "cross-platform" screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising … Read the whole story
Video advertising marketplace firm Teads announced the acquisition of Brainient, a British company that specializes in advanced dynamic creative technologies for video and mobile. … Read the whole story
Programmatic video provider HIRO Media announced a new programmatic video content marketing engine. HIRO claims the platform is capable of delivering branded video content … Read the whole story
The Federal Communications Commission lacks authority for its new plan to enable consumers to stop renting set-top boxes, opponents say. Read the whole story
People get stupid ideas in their heads, they share them, and irrational fears get triggered. The clowns, for example, were the month's second-dumbest social … Read the whole story
Hispanics are a rapidly growing influence in the US. The Hispanic population is expected to reach almost one-quarter (24%) of the total US population … Read the whole story
In 2006, I worked for the CMO of American Express. One day, to an assembled group of marketing team members, he said, "The advertising … Read the whole story