Advertising Week brings out the studies. Zefr today analyzes the weird (and expected) places ads work well on YouTube..And the Video Advertising Bureau assures its cable/telco members that even when … Read the whole story
Smartphone-powered virtual reality is projected to experience high growth, while the PC counterparts may sit on the sidelines. The number of VR-enabled smartphones and … Read the whole story
The Mouse is throwing his hat in the ring. Walt Disney Co., may decide to bid for Twitter, too. Read the whole story
Amazon's Internet Movie Database will be required to remove information about some actors' ages, thanks to a new California law. Read the whole story
Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices. Still, since they represent the largest, most … Read the whole story
Over the past five years, growing TV technologies -- VOD, SVOD, and DVR -- have hurt live viewing of many cable network groups. For … Read the whole story
In the first quarter of this year, consumers 18+ spent on average 35 hours and 26 minutes weekly with traditional TV (live and DVR). … Read the whole story
Video ad effectiveness provider Tremor Video announced that Jennifer Catto has joined the company as chief marketing officer. Catto assumes the role previously held … Read the whole story