Nielsen's data dump makes good on a promise in January to include Facebook info, which turned the once-titled Nielsen Twitter TV Ratings into Nielsen's Social Content Ratings. Read the whole story
TV remains the primary influencer when it comes to undecided national voters -- registering a 79% composition number. The Internet is next at 49%, … Read the whole story
The FTC warns that if it has no regulatory authority here, then wireless carriers, cloud networks, email platforms and others will be able to … Read the whole story
The crop ad was created in October (designated "Non-GMO Month"), in a non-GMO cornfield in Nebraska, through a partnership between the snack maker and … Read the whole story
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, please contact joe@mediapost.com by … Read the whole story
The campaign was created with a focus on inspiring the next generation to experience success, joy and understanding on their own terms, The North … Read the whole story
Digital publishing platform Flipboard is keeping pace with the frenetic world of social media with the launch of Storyboard, a new advertising product that … Read the whole story
After half a century as a largely ad-supported publication, "The Atlantic" today will begin offering two options to readers: ad-supported or an ad-free fee, … Read the whole story
Companies are trying to better leverage customer data to gain a richer understanding of their prospective customers. This study finds that marketers' primary focus … Read the whole story