Digital video does as good a job selling as it does building brand awareness. Many marketers believe that. Most still don't. Read the whole story
Email usage is on the rise, driven primarily by consumers' shift to mobile. At the same time, email is less formal in a world … Read the whole story
The more digital marketing becomes a case of choosing and implementing the right tools, the greater the opportunity for the big consultancies to pinch … Read the whole story
Since Siri first stepped into our lives in 2011, we're being introduced to more and more digital assistants. We've met Amazon's Alexa, Microsoft's Cortana … Read the whole story
YouTube Red wants to be "uniquely" YouTube. But what is that exactly? The $9.99 month service is competing with Netflix, Amazon and Hulu, but … Read the whole story
The FCC should move forward as soon as possible with an ambitious proposal to "unlock" cable boxes, dozens of organizations urge in a new … Read the whole story
Facebook will measure the effectiveness of individual ad locations on Web sites and apps, going beyond simple click-through rates to give greater weight to … Read the whole story
Long-term growth of the augmented reality market may mean less reliance on smartphones for consumers. Furthermore, the dollars flowing in the AR and VR … Read the whole story
Addressable TV efforts offer plenty of hope to marketers, and the proof is easy to track: Did they watch the show? Starcom MediaVest Group … Read the whole story