The OTT cord-cutting opportunities abound right about now, with DirectTV and Hulu adding new competition. It's time to trim Read the whole story
Facebook users are two-and-a-half times more likely to read fake news fed through the social network than news from reputable news publishers, according to … Read the whole story
There is a big reason why marketers have spent the last five years obsessed with Millennials - the numbers. Millennials total 75.4 million and … Read the whole story
Three core emotional experiences can predict whether content will go viral. If content is positive, activating and empowering, readers are more likely to share … Read the whole story
For smart home devices being bought this holiday season, the hottest tickets seem to be in connected things that deal with security in one … Read the whole story
Boosted by OTT service and Internet-connected TV, total TV viewing grew on a total day basis in October -- with a 2% gain in … Read the whole story
All kinds of objects from clothes to car dashboards to websites and apps are becoming touch-sensitive. And they're touching back as well. Read the whole story
Imagine a world where all of television is commercial-free. According to one panelist at a session during the January NATPE conference, that reality is … Read the whole story
A recent Hulu Insights study of over 1,000 adults who have watched TV in the past six months found that close to half of … Read the whole story
The technology exists to improve measurement dramatically. It will be a partnership between marketers and vendors to leverage the technology to drive efficiencies and … Read the whole story